Friday, September 16, 2011
The trouble with pitching shows...
Now don't get me wrong, there's some great execs who take pitches all day long that get the ideas you're trying to sell...but unfortunately, there are a good number who have a hard time comprehending a good idea...or any idea.
It dawned on me after some rather unsuccessful pitches that a show like this could never fly today. It had a couple of strikes against it from the get go which I'll share with you here.
Strike One - It references a different time period. Because this show evokes old imagery from the 50's and 60's, Executives feel the show would never connect with todays' viewers.
Strike Two - The main character is an adult rat wearing clothes.
This would never fly with some executives because there would be too many confusing questions about the humanoid rat. I.E., Why is a rat wearing clothes? Rats can write? Is the rat really a human that looks like a rat? Why is the rat a detective? Can the rat talk? etc. etc. The questions would be too numerous to answer in a single sitting.
Besides, the rat is an adult and could never relate to children.
Strike Three - The rat character doesn't sing or have a band. The kiss of death for a show like this. You see no band, no show.
Strike Four - The cartoon is a bit clever. If the show has an ounce of wit or parody, the kiddies will never get it.
Strike Five - The cartoon has slapstick humor. You can't have characters hitting each other over the heads because kids watching will get the wrong idea and repeat it on their friends. Can you imagine the violence that could erupt nationwide?
Strike Six - The drawings are too slick and professional looking. If the drawing is drafted well, overseas animation studios will never be able to copy it. Better to stick to childlike drawings that are simpler to draw and kids can relate to better.
In other words, strive for the lower possible denominator. It's no wonder why kids don't watch cartoons anymore!